Many operators feel overwhelmed trying to grow profit margins for their business and this is where revenue management techniques assist. This course provides step-by-step training on the foundations of revenue and yield management and is industry-recognised as the entry level certification in revenue management. This course is accommodation focused, however, the concepts taught can be applied to all business models where the optimisation of perishable inventory is required, such as an airline seat, cruise ship cabins and advertising space.
ARMA is the preferred supplier of revenue management education for the Accommodation Association and Tourism Industry Aotearoa NZ. Become ARMA certified today.

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Complete your certification and become an ARMA Community Member so you can unlock access to a global network, member benefits and continued professional development


This qualification is the first accredited and globally recognised Graduate Certificate of Revenue Management of its kind.

In its third year and validated with numerous industry testimonials, you will develop advanced revenue management skills that will prove invaluable in the workplace and assist you in forging a promising career post-graduation in a diverse range of industries.
You will graduate with experience and in-depth knowledge of revenue management in an accommodation context and become a highly valued business leader.

This course is delivered 100% online by Torrens University Australia Ltd, ABN 99 154 937 005, RTO 41343, CRICOS 03389E and in partnership with ARMA.

ARMA Community Member benefits apply - view details in your member portal.


Loved by industry for 8 years this interactive and engaging online training tool can support your academic hospitality and business degree programs. Cost effective, easy to use and facilitate and no locked in contracts. 

Become an ARMA academic partner and find out more about YIELDMAX.. 


The Digital Boot Camp Course is a series of video tutorials and checklists designed for you by leading industry specialists with a proven track record in assisting many properties to grow their business.

ARMA has developed this course for you in partnership with Koncept Konnect, a well-established and respected organisation who has implemented a myriad of sales and marketing concepts, online channel strategies, and social media ideas for a large number of accommodation properties with impressive results.

ARMA Community Member benefits apply - view details in your member portal.


ARMA and OWL Analytics have been long-term partners and ARMA can continue to access their advanced course. If you want to be challenged and learn the skills to take your revenue analysis where your PMS and RMS can’t go, then this course is for you.  You will also learn to challenge biases and assumptions using data-driven arguments.
Be an educated person in the room when discussing Revenue Science. 
* Pricing in USD

ARMA Community Member benefits apply - view details in your member portal.


This course is the 4th module in the Science of Hotel Revenue Optimization Course listed above.
Excel is a valuable and powerful software program used by many, however, few understand how to take advantage of its many features. Most of us navigate through by learning from colleagues with no access to training, never realising its full potential to the benefit of business.

Your facilitator works through a practical piece of analysis as an example to teach you some of the powerful functions Excel has so you can try these for your own property analysis.

ARMA Community Member benefits apply - view details in your member portal.


If you’d like to grow a profitable business and have an expert in your corner then The Mentor Program is for you.

Includes 12 x 1 hour live coaching calls and 12-months unlimited access to all courses in the ARMA Academy including our video tutorial library and resources section. 

The Mentor Program is for any property keen to elevate their revenue management skills and see results. You’ll feel confident, empowered and connected in your role as a revenue manager. 

ARMA Community Member benefits apply - view details in your member portal.

E - SkillsHUB - Business Certifications

Offers more than 50 digital business and personal development certifications, which can be completed entirely online and at your own pace. Course topics include Social Media Marketing, Writing for the Web, Social Brand Building, Objection Handling in Sales, Relationship Building, Customer Relationship Management, Excel ® beginner to advanced, and many more. These digital certifications are applicable across a broad range of business disciplines.

Email ARMA for enterprise or individual subscriptions:

ARMA Community Member benefits apply - view details in your member portal.


How you sell and present your property is just as important as the price point . Perceived value, retail psychology and an exceptional customer experience all drive conversions for your property . Sometimes you need to have fresh eyes with a revenue management mindset look at your business... 

ARMA Community Member benefits apply - view details in your member portal.

RM Magaizne by ARMA

Enjoyed by industry since 2014. RM Magazine is a professionally produced digital revenue management magazine published by ARMA and packed with revenue management focused content from a range of leading experts and ARMA partners. Perfect for student programs and industry professionals..


Grow your business at the Summit.  The largest dedicated revenue and yield management focused conference and exhibition in Asia-Pacific was adapted to be a virtual event in 2020 and 2021 an is a valuable learning resource.

Gain 24-hours access and a 90-day optional access pass and #learn more.

2021 Summit - August 25 - REGISTER NOW

ARMA Community Member benefits apply - view details in your member portal.

Our courses are

  • Industry recognised and validated by industry testimonials
  • Applicable to all sectors of the accommodation industry
  • Self-paced learning 
  • ​Supported 7 days a week by ARMA
  • Quality, engaging, interactive and user friendly
  • Delivered 100% online
  • ​Accredited - Graduate Certificate of Revenue Management
  • Designed to upskill and grow your profits!
"My team attended a revenue management workshop with Melissa Kalan, and after applying some of the strategies learnt in training we have seen an increase in revenue well in excess of $100K. We have been yielding the same way for well over 10 years and never have we seen a spike in revenue quite like this. We are thrilled with the results" 
"We needed to source up to date expertise in hotel revenue management, and knew that ARMA has proven results and a vast experience in this area. I found Melissa’s personable, common sense approach combined with her extensive knowledge of the industry gave insight into ways to increase the hotel revenue."
"Melissa was of great value to our accommodation group - identified very quickly significant opportunity and through clear communication, our team were able to implement efficiently & effectively. The gains we made, were significant - but more importantly the permanent changes that we made, have generated a great last return and helped facilitate recent successful expansion of our accommodation group".
- eoin loftus gaicd, ceo majestic hotels & chairman of tourism industry council, SA
"Thank you, Melissa and team, for an excellent two-day Summit, great speakers from the industry and a chance to meet market leading vendors/partners. No doubt, we are taking away a lot more than we had expected before coming up. Look forward to the next one"
- vic Namasivayam – General Manager Grand Papua Hotel

The ARMA Academy

The ARMA Academy is Melissa’s community of revenue management focused professionals and organisations from all over the globe coming together as passionate business professionals that value the importance of upskilling and training.

We truly believe it takes a team to build a business and drive your strategy. This team is your entire workforce from Senior Management to your front line and back of house staff. Every staff member is a revenue management ambassador for your organisation and through training you can uncover your next revenue rockstar and start succession planning.

The revenue manager journey is too often walked alone but once you’ve decided to unlock this way of thinking for yourself, your team or your entire organisation you will be amazed at how many revenue opportunities they uncover for your business.

Join Melissa and her team as they take you on an incredible user experience and equip you with the tools, training, support and guidance you need to confidently develop your revenue management skill set. We understand working professionals are busy people and so our training is flexible and self-paced, interactive and engaging and most importantly we support you 7 days a week.  

So let's get started...
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