ARMA Academy 


CERTIFICATE IN REVENUE MANAGEMENT FOUNDATIONS - reduction until 31 March 2021 (normally $397 USD)  

Many operators feel overwhelmed trying to grow profit margins for their business and this is where revenue management techniques assist. This course provides step-by-step training on the foundations of revenue and yield management and is industry-recognised as the entry level certification in revenue management. This course is accommodation focused, however, the concepts taught can be applied to all business models where the optimisation of perishable inventory is required, such as an airline seat, cruise ship cabins and advertising space.
ARMA is the preferred supplier of revenue management education for the Accommodation Association and Tourism Industry Aotearoa NZ. Become ARMA certified - let's get started!


This qualification is the first accredited and globally recognised Graduate Certificate of Revenue Management of its kind.
In its second year and validated with numerous industry testimonials, you will develop advanced revenue management skills that will prove invaluable in the workplace and assist you in forging a promising career post-graduation in a diverse range of industries.
You will graduate with experience and in-depth knowledge of Revenue Management in an accommodation context and become a highly valued industry leader that can shape their career.
This course is delivered 100% online by Torrens University Australia Ltd, ABN 99 154 937 005, RTO 41343, CRICOS 03389E and in partnership with ARMA.


The Digital Boot Camp Course is a series of video tutorials and checklists designed for you by leading industry specialists with a proven track record in assisting many properties grow their business.

ARMA has developed this course for you in partnership with Koncept Konnect, a well established and respected organisation who have implemented a myriad of sales and marketing concepts, online channel strategies and social media idea’s for a large number of accommodation properties with impressive results.


If you’d like to grow a profitable business and have an expert in your corner then The Mentor Program is for YOU.
Includes 3 x 1 Hour live coaching calls and 12-months unlimited access to all courses in the ARMA Academy including our video library featuring workshops from the APAC Revenue Management Summit and webinars. The Mentor Program is for any property keen to elevate their revenue management skills and see results. 
You’ll feel confident, empowered and connected in your role as a revenue manager. So if you’re ready to start doing and join Melissa and her team inside The Mentor Program, just click to get started..


ARMA and OWL Analytics have been long term partners and ARMA can continue to access their advanced course that is no longer available on its own to the public. If you want to be challenged and learn the skills to take your revenue analysis where your PMS and RMS can’t go, then this course is for you.  

You will also learn to challenge biases and assumptions using data-driven arguments.
Be an educated person in the room when discussing Revenue Science. 


This course is the 4th module in the Science of Hotel Revenue Optimization Course listed above.
Excel is a valuable and powerful software program used by many, however, few understand how to take advantage of its many features. Most of us navigate through by learning from colleagues with no access to training, never realising its full potential to the benefit of business.

Your facilitator works through a practical piece of analysis as an example to teach you some of the powerful functions Excel has so you can try these for your own property analysis.

eSkillsHUB - Digital Certifications

eSkillsHUB offers more than 50 digital business and personal development certifications, which can be completed entirely online and at your own pace. Course topics include Social Media Marketing, Writing for the Web, Social Brand Building, Objection Handling in Sales, Relationship Building, Customer Relationship Management, Excel ® beginner to advanced and many more. These digital certifications are applicable across a broad range of business disciplines. 

RM Magaizne by ARMA

Enjoyed by industry since 2014. RM Magazine is a professionally produced digital revenue management magazine published by ARMA and packed with revenue management focused content from a range of leading experts and ARMA partners. Perfect for student programs and industry professionals..


Loved by industry for 8 years this interactive and engaging online training tool can support your academic hospitality and business degree programs. Cost effective, easy to use and facilitate and no locked in contracts. 

Become an ARMA academic partner and find out more about YIELDMAX.. 


How you sell and present your property is just as important as the price point . Perceived value, retail psychology and an exceptional customer experience all drive conversions for your property . Sometimes you need to have fresh eyes with a revenue management mindset look at your business... 


Grow your business at the Summit.  The largest dedicated revenue and yield management focused conference and exhibition in Asia-Pacific was adapted to be a virtual event in 2020 and a valuable learning resource.

Gain access to all of the content and a 60-day access pass and learn more.

The ARMA Academy

The ARMA Academy is Melissa’s community of revenue management focused professionals and organisations from all over the globe coming together as passionate business professionals that value the importance of upskilling and training.

We truly believe it takes a team to build a business and drive your strategy. This team is your entire workforce from Senior Management to your front line and back of house staff. Every staff member is a revenue management ambassador for your organisation and through training you can uncover your next revenue rockstar and start succession planning.

The revenue manager journey is too often walked alone but once you’ve decided to unlock this way of thinking for yourself, your team or your entire organisation you will be amazed at how many revenue opportunities they uncover for your business.

Join Melissa and her team as they take you on an incredible user experience and equip you with the tools, training, support and guidance you need to confidently develop your revenue management skill set. We understand working professionals are busy people and so our training is flexible and self-paced, interactive and engaging and most importantly we support you 7 days a week.  

So let's get started...
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